This 4 PART LIVE Webinar can be taken separately or with all 4 dates
You will find the information so valuable that you will want to attend all 4 lectures
Sit back, Grab a Cup of Coffee and Lets Boost your Business through ONLINE DENTAL MARKETING
The Five Pillars of Online Dental Marketing
If you’re looking to establish or grow your practice in 2019, most likely you’re dissecting your online
marketing budget and figuring out how to spend that money to get the best return on investment (ROI)
for your practice. It can seem overwhelming when you think about where and how to proceed.
What kind of website do you need? If you have a website, does it need to be updated? What does your
website need in order to actually work FOR you? Do you spend thousands on SEO and cross your fingers
that your SEO partner agency is doing what they said they would do with your money? Or do you focus
on blogging and social media to drive conversation? Or maybe you should focus on your existing
patients for referrals?
Online marketing is primarily about two things; driving traffic to your website and converting that traffic
to a lead or new patient. Figuring out how to accomplish that so your marketing tools work in the most
cost effective manner, is key to your marketing success. If you have a website up but it’s not getting
new patients to your door, you’re throwing money away each month.
In this upcoming seminar series, I will be covering five pillars or primary areas of focus for a robust and
powerful online marketing plan that will get results. These areas are proven to have the best ROI when
the plan is applied properly I hope to see you there!
With many years of dental marketing under our belts in all areas of the country, we know what works
and what doesn’t. We’ll share our knowledge with you so that you can be as successful as possible in 2019.
Time: Each Live Webinar will run from 12:30pm to 1:30pm
CEU’s= 1 Credit per webinar
Once you register you will receive the online sign in information. You can use a computer or your telephone to listen to the conference.
Wednesday February 20, 2019
Pillar 1: Website to Convert Leads
It’s not enough to just have a website. You need a website that works for you. It must capture leads
and bring patients into your office. If your website isn’t bringing you new patients, it’s time to make
some changes. We’ll cover the main things every dental website should have to engage with potential
patients and covert them to a credible lead.
Friday March 1, 2019
Pillar 2: Search Engine Optimization to drive traffic
Having a website is great, but patients need to find it! Search Engine Optimization (SEO) is a way to
bring them to your site. SEO is all about content, site development, and behind-the-scenes schema.
Wednesday March 13, 2019
Pillar 3: Pay-per-click to drive traffic
Another way to bring patients to your site is through Pay-per-click (PPC). PPC can be costly if you’re not
targeting properly and/or working with your SEO company on a solid strategy. But, if done properly, it
can also have a high ROI and great impact on your overall site traffic.
Friday March 29, 2019
Pillars 4 & 5: Social Media to Engage Patients/Potential Patients & Online Reputation/Reviews
Social Media: A solid social media strategy will establish your brand, give your practice a personality,
and a face to potential patients. It provides ‘Social Proof’ It also allows you to communicate and engage
with existing patients. It requires work and effort to implement, but it can bring great value if done
Online Reviews-Managing your online reputation is vital to the success of your practice. You can shape
the conversation by engaging with your patients and being responsive to reviews that are posted. Yes,
even negative reviews can be tackled in a way to shed a positive light on your practice.
Instructor: Lori Bernardo RDH, (Senior Marketing Consultant at WEO Media) has over
30 years in the dental profession as a dental hygienist, practice consultant,
corporate trainer, and sales and marketing executive. She has developed
a deep understanding of the unique challenges of building and marketing a
dental practice by working with hundreds of dental practices across the US.
Lori’s diverse background gives her the ability to explain these topics in an
easy to understand manner that the audience can grasp. She delivers the
information along with real strategies that the audience can use to easily