Friday March 22, 2019
Pillars 4 & 5: Social Media to Engage Patients/Potential Patients & Online Reputation/Reviews
Social Media: A solid social media strategy will establish your brand, give your practice a personality,
and a face to potential patients. It provides ‘Social Proof’ It also allows you to communicate and engage
with existing patients. It requires work and effort to implement, but it can bring great value if done
Online Reviews-Managing your online reputation is vital to the success of your practice. You can shape
the conversation by engaging with your patients and being responsive to reviews that are posted. Yes,
even negative reviews can be tackled in a way to shed a positive light on your practice.